From Passion to Precision
AJ
AJ’s passion for luxury timepieces began at the young age of 15 when he started sourcing watches for his family. What began as a hobby soon evolved into a deep understanding of the luxury market, leading him to found Asset Appeal in 2020. With years of experience and a commitment to quality, AJ built the foundation of the company with one key principle: to offer clients an exceptional experience, driven by trust and expertise.
His approach goes beyond simply offering rare timepieces and fine jewelry. AJ’s focus is on creating lasting relationships with clients, treating every transaction with the same care and attention as if it were his own. Through his leadership, Asset Appeal has become a trusted name in the luxury watch and jewelry industry, known for its personalized service and dedication to excellence.
Operations Meets Luxury
Celeste
Celeste’s background in digital marketing and operations has played a pivotal role in shaping the growth and success of Asset Appeal. Before joining the company full-time as Chief Operating Officer, Celeste had led major operational and rebranding initiatives for multi-million dollar ventures. Her expertise in refining processes and creating seamless customer experiences has been instrumental in elevating Asset Appeal to its current position as a leading name in luxury watches and jewelry.
With a focus on efficiency and client satisfaction, Celeste ensures that every aspect of Asset Appeal operates smoothly, providing clients with a seamless and personalized experience. Her strategic vision has helped guide the company’s expansion, ensuring that it continues to evolve and stay at the forefront of the luxury market.
The Future of Asset Appeal
Looking ahead, Asset Appeal is entering an exciting new chapter. In February 2025, the company will open its first retail showroom in Las Vegas, offering clients direct access to some of the world’s most prestigious brands for watches and jewelry, including Rolex, Audemars Piguet, Patek Philippe, and Cartier, at wholesale prices. This new space will combine the luxury of Swiss craftsmanship with the vibrant energy of Las Vegas, offering an unparalleled experience for both new and returning clients.
As the company continues to grow, Asset Appeal remains committed to its core values: exceptional service, family-like care, and offering the finest timepieces and jewelry at the best possible value. With a focus on providing personalized experiences and unmatched quality, Asset Appeal’s legacy of excellence is just beginning.